Casinos are a multi-million dollar industry, just like console gaming. Just like the console wars a few years ago, there was complete exclusivity for some IPs, and this maintained a specific audience for each console, just like Mario and Nintendo. I wonder if this is just starting or if it was designed for online casinos.
I'm not talking about rehashing something that already exists; I'm talking about creating original games that grab users' attention and guarantee player loyalty.
Perhaps this is the future of casinos. Imagine having exclusivity for a specific game, and if it were successful, casinos would have a ton of customers almost guaranteed.
Creating games is not cheap or easy so they need to go for extra effort that may pay them off or not but why they need to go through all these hassle when they have game providers who also got reputation by sharing their games across many casinos that itself can be a positive in some way. And casinos also focus on having originals to an extent but it doesn't really make a big diffeence because the concept are similar in one or other way and the basic template will be, crash game, dice, slot, plinko, roulette, crash and a few more only.