Yeah that driving desire always managed to dominates and even you set up your limits there's still times that you exceed from what you set up for your limitation, though there are experienced gamblers who can overcome the situation, and manage to make a hard stop, while other gamblers will push forward andkeep adding more money to chase for their loses.
It's easy to say just like you mention but when you are already in the situation, its tough to control as the lust and desire inside you already dominated, the next thing that you will notice is you've got empty pocket and it was late to regret whatever decision you made to push forward.
Maybe you are excited when you start winning, but I think to fall into such a trap, you first need to get a good winning streak to believe that you are good, but even this would not make me lose everything I won. And if I lose and see that my deposit is decreasing quickly, then I will stop because I will feel sorry to lose everything in one day, I am just not ready for this. So it all depends not on the excitement of gambling, but on the player and whether he is ready to play until he loses everything or not.
No matter how skilled we think we are loses are always part of the game, and sometimes we might not experience a single win throughout a gambling session whether it's a sport betting or casino, there are day where it feel really dry and for those who are desperate to win that day they may end up feeling depressed and cheated, and with that kind of feelings, it won't take long before they come back for revenge or start chasing loses. I also like to make withdrawals after a win so I don't spend everything back into the betting platform should in case things don't go as planned and trust me when I say it's the best thing anyone can do to avoid being tempted to play more after you've exhausted your bankroll.