TON is a pure hype thing. It is yet another layer 1 that the market didn't need, but the greedy founders decided to abuse their chat messengers position to push another junk chain onto retail.
Ton blockchain have driven wider adoption of cryptocurrency and alot of newbies into cryptocurrency came in through the tap to earn promotion that came with multiple ton based projects, and the exposure of telegram cryptocurrency features, so for me it's a good development if the trend and development keep at the positive side going forward.
None of those people are really cryptocurrency users. The people that just farm things and hope to earn some fiat are not real users, they are draining money out of the ecosystem instead of contributing.