I think that many of these companies and institutions wanted to get into digital assets years ago but they didn’t due to regulations. They didn’t want to deal with non compliance with the democratic admistration and SEC head Gensler which was very anti crypto.

But with Trump in office they know he is pro bitcoin and they got less hurdles to jump thru. Basically they get involved in anything as long as they can turn a profit. So it’s no surprise we are seeing more and more of this.