Anyone that goes into a business because a close friend is doing it would most likely not succeed, a business person must have a good understanding of how the business operates before going into it. Also, the person would need to be very strategic to be able to attract customers in other words being customers friendly is also very important cause someone who's rude would end up chasing customers from patronizing him or her, running ads is also important to promote businesses it would help attract customers from other locations to patronize the business.
Very good argument you made here dude, some people think that because there friend are into a kind of.business they think that they do well.ik such business when they try it out but they fail to acknowledge some facts about life which is destiny, which we know that it suffers, I have what am good at, my friend have things he is good at too, our business sense differs, is not a most that anything that works for me, will work for my friend, so whats the need of going into the same business with my friend, all you pointed out, are the major things an intending business person should consider when starting and after setting up the business.