Apple has opened its third retail store in India and its first in South India at Phoenix Mall of Asia, Bengaluru. Spread across 8,000 sq ft, the store reflects local culture with peacock-feather artwork, Bengaluru-themed wallpapers, and a specially curated playlist. The outlet offers full services, including Genius Bar support, Today at Apple sessions, online pickup and trade-in options. Staffed by 70 people from 15 states, the store runs entirely on renewable energy, reinforcing Apple’s retail expansion ahead of the iPhone 17 launch.