demonstrating the addition of non-monetary features into the protocol.
It is NOT a non-monetary feature. But see this is why you shouldn't go around concerning yourself with telling other people how they can and can't use their money, because you're just going to make mistakes in your determination. Anyone will.
P.S. Why would I want to undermine Bitcoin? It is my largest position by a huge margin

People act against their own interests all the time, also a common theme for shitcoiners is essentially that while their bitcoin is currently worth more, they own a much larger percentage of the supply from some shitcoin, so fucking up bitcoin to pump their shitcoin is something they imagine will still be a net win.
I don't think anyone here wants to prevent people from embedding data into the blockchain at all, they just don't want the chain to be overwhelmed with data transactions in a way that rises fee rates significantly.
That's nice but it's not really a logically consistent position. If someone is willing to pay a lot of money in fees they can drive fees up-- end of story. Nothing being discussed here has anything to do with their ability or willingness to do so.
is when chains are abused to store harmful data such as the malware example I gave earlier, which is happening on other coins BTW:
That isn't about "storing" harmful data, -- it's just that the entire ethereum ecosystem is incompetently and insecurely designed such that it's impossible to programmatically tell what anything is doing, and so attackers can snow users who are trying to figure things out.