I was scrolling earlier today and noticed something interesting Bitget quietly switched up its name. No loud announcement, no big splash, just a subtle change that almost felt like it was meant to go unnoticed.

It got me thinking, exchanges don’t usually adjust their branding without a reason. Sometimes it’s just a cosmetic refresh, but other times it hints at bigger plans like new products, partnerships, or even a broader shift in strategy. The timing is curious too since competition between exchanges is heating up again.

I’m not sure yet if this is just a small branding tweak or if it’s the start of something bigger. Has anyone else noticed rebrands like this before and did they usually mean anything significant?