Look, I think Atome is making a very conscious choice. They could make a lot of money by including games, but they chose not to encourage something that could end up becoming a problem for many people. This shows that the company is thinking more about the well-being of people than just profit, and that's rare these days.

Yes, they're giving up a large market, but they're also building a more trustworthy image. And ultimately, this may even attract more customers who feel secure using a service that doesn't push them into easy debt.

I think some people will still play anyway, but a fintech refusing to finance this might help people think twice before spending impulsively.

But should other companies follow this example or really open it up to all types of spending? Is this an obvious question?