The usage and awareness of Bitcoin in Naija is surely increasing, personally I think Nigeria is one of those countries in Africa where if it where down to the citizens, Bitcoin would have been a legal tender. Still the knowledge of Bitcoin statistically has been with the younger generation. Either in rural or urban areas. The market, women. Pensioners, Older entrepreneurs may not be armed with such knowledge. If more awareness is needed, what's the best way to reach a huge populace?
You don't necessarily need to campaign for bitcoin allow it to run the campaign by itself because going around telling people about bitcoin investment does not justify anything even though some people may want to give you a listening ear but I'm sure that Majority won't do the same rather they will be seriously doubting. But when you allow them to get this information by themselves at first they will start wondering what the stuff is all about and before you realize what is happening you will see them making investigations so as to know more about the coin that people have been campaigning about. So I feel that this is just the easiest way to reach out those who are yet to know about bitcoin investment.