5 years is an amazing result. Chips is already an established casino with loyal customers, that's why they are able to run such an amazing contests and keep the competitiveness in this competitive market. It's not easy to run a casino these days when there are hundreds or probably thousands of crypto casinos because of the easiness of starting this business thanks to SaaS.
In a high competitive industry, running your gambling business for one year but this casino has been doing this for five years with mass success. There are times they received critics but overal they have gone through five years very well and at the moment, their reputation is quite good. It is a good mark from community that is most important for any business.
It's harder than simply spend money for marketing in short term and by gaining good recognition from the user community, forum community and maintain good reputation in five years, Chips.gg has already made their good brand here as well as in gambling industry.