Promotion and advertising always yield results in long term and for chips.gg I believe they are no new name in the industry anymore and am talking about almost everywhere because there are countless times of which I have seen this casino ads outside the community here and even social media influencer over in my country do talk about chips.gg sometimes and it amazes me which shows their level of seriousness and activeness in the gambling industry business.
It is not simply spending money for marketing and harvest results quickly but it requires long term business operation and marketing. Whilst marketing itself can not help if the company doss not build up good platform and services, customer cares for users.
Marketing is something on top and can make quick noise and even impression or attraction but to gain success, foundation of a business is more important but marketing and time will help to amplify that brand appearance and exposure to community, then help the brand development or even explosion if it goes viral.