Bitcoin and gold have their own advantages, but are very different from each other mainly for one reason: volatility.
When you buy gold, you must keep in mind your investment isn't going to return much profit, as it's just going to keep its value through the stability of gold.
Meanwhile, Bitcoin investors are facing major and unusual profits by investing on this cryptocurrency, much superior to what they could make through traditional investments.
Both are considered strong store of value, but the risks involved and results achieved are too different. With that in mind, we can decide more accurately which one we should go for.