What scares most of the wealthy people is being known as a wealthy person, to later becoming less wealthy. Every wealthy person wants to remain wealthy so that their flamboyant lifestyle, status quo will continue to be maintained. The way they can do that is to have several businesses and grab any business ideas or opportunities brought before them because they really know that, if they don't keep earning, some of their flamboyant lifestyle and being relevant in society will be deeply reduced. Making them not respected and known in society as they were before.