I know it's some kind of weird but sometimes it's ok as cricket isn't much known or famous like soccer so it's kind of hard to catch some, morever it isn't an major icc event so due to lack of people interest and popularity things got difficult to continue.
Indeed it is the second most popular sports in terms of total fans but cricket playing nations are very small compared to other sports and even most of the members who are active in sports not aware of cricket but some of them fascinating in learning it especially in BSFL we started to have some questions and members are curious why this sport is going on for days because it's about test cricket though.
Asia cup is not that popular and winner is obvious even before the start of a match that maybe a reason for no response from sponsor.