Well the campaign manager has the reputation as well to make good advise and most likely they wanted more so they expand the campaign with more members to spread the word. And for sure the project itself could be getting good results on the impressions that's why they push.
There is no doubt about it, the company director has enough experience to position Rainbet high and something that Rainbet is betting on is good marketing, for me the most intelligent strategy for any company to get ahead quickly, in the end the marketing with the results it brings makes the marketing pay for itself and leaves higher profits, this is the great benefit of rhyme campaigns on social networks , because it reaches all audiences and attracts them.