It's one thing to warn people about the danger, but when I read how they boast that only their devices have secure screens that show the correct information, then it's clear to me where this story is going. Their devices are the only ones that allow users to share their seed with third parties, and the only ones that we suspect have access to all generated seeds at all times.
For me personally, it is a greater danger to use that hardware wallet at all than this danger that they warn about.