They have targets and ambitions by bringing in these expensive players, apart from improving the quality of the league they also want to attract the world's attention and so far it's working because almost all of us are talking about this league. The main highlight is that Saudi Arabia wants to host the next World Cup and I wonder if that target is achieved will they stop bringing expensive players to the league? Obviously no one wants to spend a lot of money without a target especially if the target has been achieved.
Saudi Arabia is a country with ample financial resources, including in football, so they could achieve their desired goal again, as they have done so far: bringing more top players to the Saudi Pro League, across several well-off teams. Furthermore, Ronaldo's arrival in the Saudi Arabian League has also had a significant impact on the league, as it's now widely discussed during casual football conversations. I hope the Saudi Pro League becomes even more attractive and attracts more European players if they no longer pursue careers in European leagues.
I thought as much too. The coming of Ronaldo to the SPL was a major turning point for the league and in fact just the transfer news alone brought a lot of attention to the SPL and people like us begin to follow the league the more. Although he joined the Saudi football, his club Al-Nassr hasn't won any title and happens to be the only club not to have won any title among the top teams in the league. My thinking is, with Joao Felix's appearance in the club, I hope it will bring more success to the team and they will be able to win the trophy, hopefully.