The same as the EUR price and will always be that way. Merchants recieve the normal price for their product in EUR and the customer sees how much NLG it is he pays on the screen. At this time it is about 6500 NLG for a sandwich of 3 EUR or so.


People, sent the message out and post on forums, facebook, twitter etc. where you are active and use a Subway movie (f.e. http://vimeo.com/94143313 or http://www.youtube.com/watch?v=r3wBJWTKJ6M&hd=1) and/or  links to Guldencoin.

Or on the streets as shown the post below this post.

It works to get it mainstream bit by bit to talk about it  with friends/forummers. At the start it will go slowly and people will find it a bit strange paying with crypto, but awareness and acceptance will be accelerating more and more.

Remind it once a week, total about 4 times or so, not overdo. Not too much at once. It works!

For the Dutch, this is a good link http://guldenbeurs.nl/uitleg/

it explains a lot for newbies and there are more movies to be seen and refers to guldencoin.nl.
It will be the NLG marketplace, but is not active yet, so you can mention that.