Microstrategy Company's Bitcoin holding has become more popular nowadays, because Michael Saylor has taken a huge risk for Bitcoin in the past and decided to hold it. Which is an example of all the treasury companies that MSTR Company currently has. Because you will be surprised to know the success of MSTR Company's Bitcoin holding at the present time, because you can see all the Bitcoin purchases after their holding since 2020 on this website wwwsaylortracker.com.
As a result of their Bitcoin holding from the past, they are currently at the top of the most success, but seeing MSTR Company's Bitcoin holding at the present time, all the other treasury companies that are more aggressive in buying Bitcoin.
What makes MicroStrategy so interesting is that they basically rewrote the playbook for corporate treasuries. Back in 2020 everyone thought Saylor was out of his mind putting company cash into Bitcoin, but now those “reckless” buys are sitting on billions in unrealized profit.
And the crazy part is MSTR is not even viewed as a software company anymore, the market treats it like a Bitcoin holding vehicle, which is why its stock trades at such a premium. That is a huge shift in identity just because of one strategy.
The real lesson here is that conviction and patience paid off. Most companies play it safe with cash or bonds, but MicroStrategy proved that holding Bitcoin can not only protect value but actually transform a balance sheet. And like you said, seeing that kind of success is going to push other treasuries that are more aggressive to follow in some form.....If more corporates start stacking like this, even at smaller levels, that supply is basically locked away long term. MSTR showed everyone that it is possible, now it is just a question of who has the guts to try next.