The coin got featured in a serious major German (Sueddeutsche Zeitung) quality newspaper today:
http://www.sueddeutsche.de/wirtschaft/digitale-waehrung-in-israel-gelobtes-geld-aus-dem-gelobten-land-1.1950245

Mostly positive, pointing out the political dimension of ISR (democracy, etc) - even though, I don't believe it will result in higher volume, it's a positive signal.