The coin used to sell at 500 satoshi when it first came out, then almost hit rock bottom at 20.  But with steady support, and awesome devs things are picking right up.  After the halving of payout amounts, KGW, and forking, USDe's support almost quadrupled.  And I bet being on more than a few exchanges finally didn't hurt either.  So in my opinion slowly but surely the coin is moving in the right direction.  The more online stores will accept USDe as currency the more exposure, popularity as well as value it will gain.  So I imagine getting more exposure is the key to the success of USDe!