Monero doesn't pretend to be the next Bitcoin but it is actually one of the most interesting existing cryptocurrency.
I believe Monero competes with untraceable coins. Tracability matter in a lot of transaction (especially when public funds are at stake). DRK should be worried, not BTC.
Of course, there will alway be groupies claiming it's the next bitcoin. I don't know if, as official representative, we should say something in one way or another.