First of all, for companies like Kindly MD or Semler Scientific, crypto has got nothing even remotely related to their core businesses. They're not even software companies like MSTR is.
Many companies were basically dead businesses before pivoting to Crypto. Someone poured money into those empty shells, turning them into the infamous DATs. I guess even Strategy is a dead company as per their software operations are concerned.
Hence, I wouldn't give too much relevance to their original business scope when their market capitalisation grew a couple of orders of magnitude because they turned to Digital Assets investments.