many people jump into Bitcoin only after hearing about others making profit.
You arevcorrect many people dive into Bitcoin investment because they heard that people are making hudge profits from it which is not making sense, Bitcoin investment is not something you can just dive in and expect to make hudge profits within a short period of time, why because Bitcoin is not a puzzle scheme (get Rich quick something), Bitcoin investment is a game of patent and consistency you can only make reasonable profits from it when you accumulate a good portion of it and hold for Long team 4 to 10 years or more.
The news of quick profit can be so tempting to be the major reason someone would dive into Bitcoin. The truth remains that such can happen and have been happening but the difference lies in the source of the the information. I don't expect you to relate Bitcoin as a quick return investment to someone haven built to these point of seeing Bitcoin as a long-term investment by avoiding short-term temptation that somehow use to favor few people.
The best and safe info to family and friends remains becoming a Bitcoin investor instead of trader which is where the news of quick profits normally/usually comes from and also most demanding (like always targeting the always volatile market).