Market capitalization for USDe is 670.000. That's really nothing when you think about it. You could buy an apartment with that but certainly not luxury one depending location. Increasing that to tenfold figure could happen in a week if things start really to turn on. Next what I would like to see is that e.g. Cryptsy could start accepting fiat and people could buy in directly.

Facebook paid around 19.000.000.000 for Whatsup. That's serious money for a mobile app that is (almost) free to use and easily switched for another like Kik. USDe is currently worth 2/3 mil.