Alternatively, they knew from the beginning that they will rip off their clients and put the "business"-paragraph into their TOS, planing to refer to it once the whole operation blows up.
Perhaps a little harsh, but yes, this was deliberately added to remove any fallback on consumer protection laws.
Bitcoinorama shilled really hard to make it sound like it didn't matter, but hey, he was wrong.
Haven't seen him around much since he got paid, have we?
Last time I saw him was at the BTC Conference in Austin back in.. March?