Price comes from markets.
I doubt that it's purely market price, ...
It is MOSTLY. Machinations of market price had been the delusions of left-leaning economists until they gave up on finding them. Easy access to the ears of traders opens the door to some manipulation of those traders. Caveat emptor.
Still, if you want to sell below what the market offers or buy above what the sellers ask, be my guest. You will not lack for trading partners.