Good small article.
Maybe when the game is ready the marketing team could start contacting some known website.
I was wondering but wasnt sure what kind of affiliation would be possible but there is a money gaming websites which deal with online gaming.
www.virgingaming.comwww.gamersaloon.comi really dont know what possibility there is to be affiliated to these 2 sites but just wanted to let the dev team know about them so maybe they could try some kind of approach.