The PR firm asked them to wait with releasing more info until Monday.
And that is IE point, then they should have done a coordinated release.
I be the PR firm are already confused by the so called 'official line'

They'll have one on Monday I believe, this was just a sneakpeak for people who are interested. I think the problem with IE is that while he seems to know a little about marketing, 90% of his posts are either personal insults, threats or very intricate conspiracy theories with no basis. Even if he managed to contribute quite a bit to the coins PR side, he would scare away most serious investors. It's not really feasible to have someone who's had several public meltdowns, and threatened to reveal his customers personal information to get back on one guy, directly involved with a project of this size. If he really wants to see a return on his investmen I suggest that he stop the massive hatefilled campains against everyone who disagress with him, and either keep quiet for a month to see what happens or indeed just work on the PR side without attacking someone every 30 seconds.
He's not going to take over the coin. The developer, 99% of the community and the core team are not on his side. I hope he realizes this as soon as possible and either moves to a project of his own, or just does what he does best and work on PR without the massive FUD.