what i see is that the community doesn't understand the whole feeshare mechanics and is getting confused.
feeshare is understood, but the problem is the confusion about the relationship between feeshare and sharecoin, computation was explained in the previous page on how long will you get your ROI , and the dev made a clarification about the 2 different entity, and that this thing was exploited and drive the coin value down, and there are lots of concerns regarding the feeshare that was unasnwered, like the what if's of unsold share during the days they openned it
I think the plan is like this:
Zip want to start an exchange as his main business, he know his own strengths and weaknesses. He know he's not very good to promote his business and make good marketing. He could hire sales representative, but that's probably too expensive. He also know that a strong community around a loved coin can do miracle (see Dodgecoin).
So he was like How can I motivate some cryptocoin community to promote my business?
His idea: built a new cryptocoin community around a new coin (Sharecoin).
But if his community has no rewrd, they will not promote anything.
His second idea: share the profit of the business. (FeeShare)
That explain the high price of the FeeShare. He don't want to share the profit with everyone without return. If he is going to share the profit, it will be with people that help him to promote his exchange, of course. It's not a big deal if no one want the FeeShare. It will just mean that he will keep 100% of the profit. But maybe the business will not be as successful as wished because no one will talk about it.
In short, Zip sellling FeeShare is like hiring sales representative in exchange of a % of his profit.