I was watching TV and they were showing an ad for a product. At the end of the commercial they provided a number you can call to order it. So I'm thinking "Okay, I call that number, go through a bunch of menu options, wait on hold for X number of minutes, get a person, create an account and/or give them my name, address, phone number, credit card number, expiration, security code, etc etc."
However, with Bitcoin, they could just show a QR code and say "Send Bitcoin here, include a note with your address." You press a couple buttons on your cell phone, and you are done in seconds. They receive the Bitcoin along with your address, and can mail the product to you.
Probably be seeing this in the near future?
I've thought about this myself also - paying is not a problem, but "include a note with your address" is the part that doesn't work just yet. There isn't an agree-upon way to store the note.
With BIP070 it appears there will be the ability to send a memo with the payment. See here:
https://github.com/bitcoin/bips/blob/master/bip-0070.mediawiki