You know it's true.
They want your bitcoins.
Altcoins are the instrument.
The thing is that much of the Bitcoin POS equipment being rolled out now can be updated to support various altcoins.
We will need to keep a close eye on the consumer side and follow demand. But I think there will be many coins in circulation eventually with a handful performing the majority of volume. Today people use Visa, Mastercard, Discover, etc. In the future they'll have options like, Bitcoin, Goldcoin, Dogecoin, etc.
Andreas Antonopoulos makes a similar prediction in the following presentation:
http://altcoinpress.com/2014/04/andreas-antonopoulos-cryptocurrency-is-a-language/