You're missing the point...
It's fine that you don't mind, that you are biased and this nasty little FACT doesn't bother you.

But how do you think this will play out in the media?

This coin is tainted, permanently. I'm glad that Evan is pushing the boundaries on technology, but darksend can not have any real traction until it is open sourced, and the moment that happens, several clones will pop up. They won't have dodgy names and branding like 'dark' coin, and they will have a zero premine, zero instamine, fair launch.

And how will they market themselves? As the privacy centric coin that is not a scam like that darkcoin.

Will it bother you then?