Bitcoin awareness has grown over the past year. New individuals have now heard of Bitcoin and have a simple understanding of how it works. This product provides a low barrier to entry (less than $100, low power usage) for those folks to get their feet wet in the Bitcoin mining industry. This way, they do not have to risk thousands of dollars on a preorder that may or may not arrive. With its pricing in fiat, there is the opportunity to make ROI should BTC rise in value again (spoilers: it will).

It serves its purpose by exposing the brand with products in a sleek design and at an approachable price point, which is competitive with other offerings that have immediate delivery. For the enthusiast miners here and the like, it's unlikely to appeal to them. Friedcat will have the "high-end" covered through franchise mining (2.4 PH/s @ 1.2 MW) and large batch chip orders. Rockxie is initially focusing on the "low end" first with this and plans to ramp up with the next iteration.