What's so clever about CleverMining is largely Terk.
The pool does not publish which coins are being mined because...well, I think it's the fact that Terk considers that info to be hard-earned work product, and to publish it would be to give away free to other pools what Terk has...you know, spent hours to figure out.  Or maybe he doesnt like being second-guessed...

But there are lots of clever miners here, too, and some of them have posted about how to figure out, from reading the display of your miner software, what coin is likely being mined at a given moment.  I think it has to do with looking at "difficulty", then finding a site that lists the profitability of all coins, sort the list by difficulty, then seeing if you can match the difficulty of a specific coin to the difficulty we are presently mining at.