Getting quite excited about lill.com by reading your little "hints" ! longing for the day it's released for us mortals to use!
It is still beta, and for sure after such a short production time it will remain in beta for a little while. However, you can see the features, the social media integration and the use for karma. Overall, the google interface looks like Win Xp compared to some apple design....
goog engine have a good body and support. later everything will smoothen out and outside facade will change based on new users demands.