From a professional marketing perspective - it is actually very important.

Conversions are made from a number of things, but look at it this way; you walk in a room and a super model and a 2/10 throw themselves at you, you'd pick the model but it turns out she's terrible in bed though. While the 2/10 is fantastic.

It's not always the best looking that converts; split testing wasn't invented for no reason.

Anyway I PM'ed MrDunne, I maybe be willing to give you the rest of your needed investment.