Apparently you dont understand brand either. That is just a copy of doges brand. It is not memorable, eyecatching, or saleable. Even doge got lucky with its logo. No body can figure out why it became popular. Bad coin, bad logo, it just had the funny factor. If you had a marketing background you would understand what sells and what will make a sensation. Cute shit sells. Hello Kitty makes billions because it has a cute logo that can be plastered on every imaginable thing.