I feel bad the dev on this coin tbh. I've been following on the sidelines since the beginning, and seems he has invested a lot personally in this project. Sadly i don't see this coin as providing something unique, other than a cool name. There's Darkcoin for every one who values anonymity, there's already a decentralised marketplace concept in place(
https://github.com/goshakkk/decentralized-anonymous-marketplace-concept), there's Dark Wallet incoming for bitcoin.
Going directly for the consumers is bold, but i fear it wont work other than in the very long term. By then i would suspect the dev will have run out of money long before that happens. To me, it seems that the value in an altcoin comes from the already existing cryptocurrency-community, not from newcomers. So the ones that appeal to miners and speculators win. Blackcoins multipool stunt and Darkcoins masternodes are two examples. Bitcoins are already the established currency of the dark web marketplaces, so why should they choose DopeCoin?
To be short, Dopecoin didn't provide anything unique from the beginning. And the stuff you can implement to make it better, is already in place on other coins.
Right now, i think the only return you will get on this coin, is the inevitable pump and dump that will happen because of very low volume