Based on this post, the ASICMiner Gen3 chips are around 1W/GH, which is nothing special. The pricing is barely competitive with current Bitmain, Coincraft clone, and Spondoolies-Tech offerings. If this is what current shareholders were banking on to lift the share price, I think you better take off the rose colored glasses and think again.

https://bitcointalk.org/index.php?topic=421921.msg6771994#msg6771994

Like I said before, I'm hardware agnostic, and am running Knc, Bitmain, and Coincraft units right now. I'm very underwhelmed by the current ASICMiner Gen3 offering and feel much better about loading up on Bitmain and Spondoolies-Tech hardware after seeing this!