So we basically need re-branding of the motives of consciousness? 
Yes, that is a very good way of putting it. Ideally what we need is for each person to learn how to "program their own consciousness", or at least more programs to choose from.
The days of your mental operating system (culture, basically) being determined by where you happen to be born and what power elites happen to be in place during that time are over. At least they can be. Now we have the choice of individual personal responsibility in matters of culture and belief systems as provided by accessible distributed information networks and progressively more accessible means of travel. We should use this privilege. And with Bitcoin we finally can put the money where our mouth is and be free not only to believe what we wish, but also to implement it.
Point was that's likely unrealistic.
More likely, I believe, bitcoin at mass adoption as utilized by the commoner will have transformed into a gradual step (Circle) in the evolution of financial frameworks, not a complete overhaul.
Meanwhile, the minority use (Darkwallet etc) will be a slower expanding niche as the global perspective slowly advances.