However, it did feel a bit disingenuous when I find that CoinChimp actually has a bitcoin wallet where they store your coins in cold storage, not unlike Coinbase. And where they, unlike BTC-E, aren't anonymous, they have an address to mail money to, the founders are known. In other words, not complying with legal responsibilities of being a money transmitter while also managing your bitcoins is something I'd be MUCH more worried about as a user, as this is the type of thing Liberty Reserve tried to do. Transmit money, report nothing, manage people's funds yet not be anonymous or untraceable. That means you're in trouble before long, which means your customers are too.