For our NEM auction and launch press releases, we can use PRWeb. They reach 30,000 journalists, bloggers and influencers. http://service.prweb.com/pricing/

The financial package is only $450. It includes Bloomberg, Wall Street Journal, Yahoo Finance, New York Times, USA Today, Associated Press... A lot of bang for the buck. If it gets picked-up, it will be well worth it.
http://service.prweb.com/pricing/package/financial/