It is actually the Spots coin, not Sports.  The long term development plan for this coin is to build an exchange and / or market place in which the crypto currency is exchanged for precious metals.  The trading price of precious metals is commonly referred to as the Spot, hence the name.

Launching Spots 2.0 isn't actually the beginning of this coin's development plan.  It is a long awaited milestone in the evolution of this specific coin. The other goals are listed in the OP, and are mostly going to be introduced in the short term.  The most important being the development of a community.

Mike