just grabbing this, not necessarily responding to Stego.

it could be the Scrypt offering, although there's plenty of money sitting.  I know that because I have some of it, which I transferred in just prior to this IPO for the express purpose of buying some of these. 

I didn't buy any simply because the price set was above market price at the time of the announcement.  Sure market price shot up to reflect that, however is that the actual market price/value?

I say no, and other investors likely agree.  Why would I buy at .095 BTC/unit if I'm going to lose 10-20% as the market resets to it's true equilibrium point?  I wouldn't and didn't, because it makes absolutely no sense. 

I'd kill this IPO, let the market adjust for a couple of weeks and re-issue - at market price.  The sooner the better.  Buy back the sold shares if people would like so they're not all pissed off, if that's what it takes.

This is dead in the crib.  Recalibrate and come back at it.  As an investor I'd like to see PETA succeed, so this is more geared to be a strategy than a criticism.  Sometimes it doesn't go as planned, but that doesn't mean it's game over.....