I love this line of thinking.  I would also love to see the ability to pay for prescriptions and even medical bills in CureCoins.  In the original announcement thread we had a lot of discussion along these lines.

I have no idea how to initiate things like this but I do believe this is the right direction.  Can you imagine if Walgreen accepted CureCoins in their pharmacy?    Maybe a little discount on the price of the drugs because CureCoins may have helped create them and there should be lower transaction fees compared to credit card processors.