I think it's a step in the right direction, It's good they will now have exposure to their own actions, but they are just buying the shares off themselves. If the IPO didn't sell they would be short of allot of capital as they already brought the shares to then sell at the IPO... at a profit. All their doing now is trading the loss in capital they would have had if the IPO didn't sell with the shares they brought with that capital. Financially, considering the IPO wouldn't have sold, it's a win for them. But when the shareprice drops they are going to lose capital anyways. I think that's a plus. They will think twice about what they are doing now.

Speculation here, but I think they have already started buying this morning to give the IPO a kick start, hoping other people would jump on board. I wouldn't be surprised if some more large orders come in over the next few days from them to make it seem like a success, as they are going to have to buy the shares anyways, and generally, in their position now, its the smart thing to do.

It still doesn't take away from the fact that the reinvestment is going to kill the project no matter what. The price has to seriously adjust downwards before investors will see a fair return.

But yes, them having exposure is a win for investors. A massive loss for them, but a win for investors. Just be careful, they could just sell them on the market as soon as the IPO ends, causing such downward pressure that the price will overshoot its natural value.

Time will tell.

Good luck.