"scam" is a bit harsh don't you think?  Why is everything a "scam".  If you use that to describe everything it loses all meaning.  Kind of like "The marklar marklared the marklar".  Anyway...

I happen to like:

1 bitcoin|BTC = 1000 millibitcoins|mBTC = 1000000 microbitcoins|uBTC = 100000000 satoshis = 1000000 bits|XBT

1 bit|XBT = 100 satoshis = 0.000001 bitcoin|BTC

A very small part of a bitcoin is a bit.

Bit has already been used in the past as a measurement of money (1/8 of a dollar) so there is that.

Let's start selling bits to noobs.  They can get a lot of bits for a dollar(!) and when denominated in bits they get the familiar XXXX.XX form they are used to so they feel all warm and fuzzy.  And that is all this about, making newbies feel warm and fuzzy inside.

I have a consensus of one!

Remember our new saying:  Eventually a shave and a haircut will cost two bits!