American brands such as the Kentucky Fried Chicken and McDonalds are quite popular in Russia. So I really doubt how much successful this boycott will be in the major cities of Russia.
It opens new business opportunities for Russian companies: Stalingrad Fried Chicken

and gorbachev chicken chops. but yeah, russians boycotting coca cola isn't going to do shit.. and no one over here cares, except for coca cola. maybe they'll come up with their own red army soda. i wouldn't be surprised if putin on a horse were the logo

They already do. They make an abysmally bad knock off of a traditional Russian drink - Kvas - and sell it under that label!